Often PR companies are not too choosy as long as their clients pay well.
So it is with those in the business of polishing the image of Assad’s murderous regime, the Indy reports:
“At the very least, it was a case of unfortunate timing.
Vogue magazine invited ridicule and condemnation last year when it printed a glowing profile of the Syrian First Lady in the same month that a violent crackdown on protests in the country began. But the 3,200 fawning words on Bashar al-Assad’s wife, Asma, was just one part of a public relations campaign carried out by Western firms to burnish a friendlier image of the Assad family – the extent of which is still coming to light.
It was later revealed that international PR firm Brown Lloyd James agreed a $5,000-per-month contract in November 2010 to help with the photo shoot and interview, which described the British-born Mrs Assad as the “freshest and most magnetic of first ladies”.
The Vogue interview, headlined “A Rose in the Desert”, was arguably the high point of a public relations blitz designed to make the Assad family appear progressive and accessible. “
The NYT has more:
“For some journalists, Syria has been one of the least hospitable countries in the Middle East, a place where reporters — if they can get in — are routinely harassed and threatened as they try to uncover the repression that has propped up the Assad government for decades.
For other journalists, Syria has until recently been a country led by the cultivated, English-speaking President Bashar al-Assad who, along with his beautiful British-born wife, Asma, was helping usher in a new era of openness and prosperity.
That second impression is no accident. With the help of high-priced public relations advisers who had worked in the Clinton, Bush and Thatcher administrations, the president and his family have sought over the past five years to portray themselves in the Western media as accessible, progressive and even glamorous.”